is books.
reading
matters.
is books.
reading
matters.
For everyone, not just individualsWe democratise books
The VEMAG team firmly believes that books with carefully checked content should be accessible to everyone - for education, employment and entertainment.
For over 40 years, we have stood for high quality print products that everyone can afford. They are bought where people spend time in their everyday lives: in food retailers, online, in drugstores or in bookshops.
We understand the needs of our readers. That’s why our products can be found in millions of children’s rooms, kitchens and bookshelves - worldwide.
With our books, we are declaring war on fake news.

Structure of our group of companiesClick on a logo and find out more about the respective division
Our independent business units













Schwager-Steinlein
Core business in the very best sense - our publishing house with the largest circulation is an expert in children’s books from infancy to primary school age: cardboard books for babies and toddlers, play and picture books, exciting read-aloud stories, colouring and sticker books, learning and pre-school exercise books, stories for reading, non-fiction books ...
Naumann & Göbel Publishers
The publishing house that started it all: Naumann & Göbel Verlagsgesellschaft, named after its founders, specialises in contemporary and popular guidebooks and activity books for adults with an attractive price-performance ratio. NGV books have been found in almost every household for decades. The topics are broad and always up-to-date: cookery books, puzzle blocks, DIY instructions, creative activities, fitness stands, street atlases ...
Three Wishes
Very British, indeed: our children’s book start-up Three Wishes, founded in 2024, is based in Sheffield. The young publishing house has ambitious plans: the first programme will be published in 2025 and contain around 40 titles. It is aimed at English-speaking customers in the USA, Canada and the UK as well as international co-print partners.
Smart Cooking Heroes
Are you looking for an experienced content partner for sure-fire recipes? We create cookery books for you, deliver intelligently prepared cooking content or build up your cooking community. Benefit from our expertise and our centrepiece: our extensive recipe database featuring over 30,000 recipes. All recipe ingredients are normalised and linked to the Federal Food Code. The recipes can be conveniently exported for various channels using the common XML exchange format.
VIP Logistics
The logistics service provider VIP has enriched our Group since 2022. As a broker of logistics services, VIP manages the import, storage and transport for our publishing houses as well as for customers outside the Group. This key expertise, which is rare in the publishing world, offers an important market advantage in terms of 360-degree service for our international branch customers.
Our logistics centre
VEMAG has its own distribution centre with 10,000 pallet spaces in Bergheim near Cologne. The storage and packaging of several million books per year is controlled from here. Customer requirements take centre stage: product ranges are assembled and priced on request, displays are set up and stocked.
Burkart GmbH
Our book wholesaler Burkart has been successful for over 25 years as a promotional supplier of inexpensive books. Burkart deals in remaining stock and special items from well-known publishers from all over Germany. Every year, more than 50,000 displays are produced and supplied to over 14,000 sales outlets nationwide - quickly, reliably and flexibly. The permanent availability of more than 3 million books ensures that various book ranges, e.g. with children’s books, guidebooks, puzzles, paperback remakes and other formats, are also available at short notice. Burkart also offers rackjobbing. Over 1,000 shops with fixed shelf units for bestsellers are now regularly supported and visited by our sales force.
Good Life Books
With its two successful imprints pen2nature and naturalis, the former start-up Good Life Books has now become one of the top German addresses for resource-saving books in which you can doodle, draw and write. All of the publisher’s titles are printed on 100% pure white recycled paper; the young team also supports reforestation projects.
Schätz mal!
Crazy, entertaining, captivating:
Our publishing house Schätz mal Verlag (SMV) has invented a quiz format in which knowing nothing doesn’t matter! The colourful puzzle blocks on many topics have been taking the hearts of quizzers by storm since 2023 - and the bestseller lists in the book trade.
Delphin
Bringing innovation to the puzzle market - that is the mission of delphin-Verlag, which will publish its first programme in spring 2025. Themed puzzle formats with a stylish look form the basis of the new premium puzzle book publisher from Cologne.
We Mind Publishing
WMP is one of our youngest start-ups and specialises in the passionate publishing of artfully illustrated collector’s books. The first book will be published in autumn 2024 - a 400-page, large-format, magnificent volume: The Book - The Ultimate Guide to Rebuilding a Civilisation.
Pancake
Games for every taste! Just like pancakes come in endless varieties, so does our game selection. From young to old, whether you're a casual party gamer or a dedicated strategy enthusiast, you'll discover the ideal game that matches your style within our product portfolio.
VEMAG Ventures
A special feature within the publishing industry: our incubator VEMAG Ventures has developed a validation and operationalisation process that enables the company builder to bring new publishing start-ups to market quickly and successfully in a structured manner.
We are where the people areWith strong retailers
Together with our international retail customers, we combine quality and accessibility. Whether in grocery stores, drugstores, discounters, bookstores or clothing discounters, our children’s books, guidebooks, puzzle books (and much more) are conveniently available in many languages and close to home. Our long-standing partners value our reliability, product quality, high-quality editorial content and our smooth supply chain.
These trading partners trust us:
Food retail
We develop customised product ranges for international chain stores. Thanks to their attractive price-performance ratio, our books are ideal as promotional merchandise at highly frequented points of sale.
Online
Close and convenient - this also means that our products are always available online in our own shops, on Amazon and in those of our retail partners.
Bookshop
Whether you are a large bookstore chain or an independent bookseller, our publishers offer suitable book programmes for the whole year thanks to the mix of seasonally changing publishing programmes and customer-specific titles.
International publishers
Foreign publishing partners benefit from our co-print offer. Up-to-date content, suitable formats and uncomplicated processing - these are the elements of our full-service programme.
Strong figuresA little insight
30 millionbooks
We produce around 30 million books a year: advent calendars, colouring books, DIY guides, first-reader books, fan books, cookery books, creative books, puzzle books, riddle books, sound books, game blocks, sticker books, water magic books...
38countries
Our books are published in 38 countries around the world: Austria, Belgium, Bulgaria, Denmark, Estonia, France, Germany, Greece, Great Britain, Italy, Latvia, Poland, Romania, USA, Serbia, Spain, Sweden, Switzerland ...
>12 million€ licence sales*
Our strong partner brands and heroes: Barbie, Bibi and Tina, Bluey, Bobo Siebenschläfer, Cocomelon, Die Maus, Dschungelbuch, Feuerwehrmann Sam, Frozen, Schülerhilfe, Peppa Pig, Paw Patrol, Winnie the Pooh, Yakari...
*Sales with licensed products in 2023
200employees*
Our in-house team covers almost all relevant supply chain processes: foreign editing, accounting, business development, controlling, purchasing, production, HR, IT, graphics, logistics, editing, sales...
*approx. 200 as at September 2024
Top licencesThe pillars of our bestselling children’s books

PAW Patrol> 11 million copies sold*
PAW Patrol is one of our top licences and fascinates young readers with exciting adventures and courageous characters. The popular stories about the brave rescue dogs encourage team spirit and problem-solving skills, while providing plenty of fun and excitement.
*Total copies sold since 2015

Peppa Pig> 6.8 million copies sold*
Peppa Pig is one of our most successful licences and has been delighting children and parents for years. With her loving stories and colourful illustrations, Peppa Pig puts a smile on everyone’s face and playfully encourages creativity and an understanding of social values.
*Total copies sold since 2015
Safety & qualityOur certificates
VEMAG InsideCompany news
Would you like to know what's happening in the VEMAG Group? Here you will find news from various areas of our company.

23.05.2025 | BusinessNeue Vorständin

09.05.2025 | Business, PartnerWith courage and passion
