is successful.
matters.
is successful.
matters.
Who we areExperts for impulse buying books in the mass market
Our mission: Books with curated content for education and entertainment must be accessible to everyone.
Our offer: With seasonal publishing programmes and customised commissioned productions, we have stood for high-quality print products that everyone can afford for over 40 years.
Our service: From product development and production to just-in-time transport to distribution centres and customer warehouses, we cover every part of the supply chain.
Our success: We are Europe’s most important publishing group for impulse buying books.
Structure of our group of companiesClick on a logo and find out more about the respective division




What sets us apartWhat we are particularly good at
Promotional businessOur core expertise: customised book ranges
We offer our retail partners a real competitive advantage because we develop customised products. With special features and attractive prices, these are perfectly tailored to the customers of the chain stores. Thanks to our high service orientation and targeted processes, we are able to realise campaigns in many languages simultaneously and deliver just-in-time to 38 countries.
Our needs-orientated impulse buy books generate additional earnings potential for retailers. They are a regular part of seasonal non-food promotions in the retail trade. They trigger spontaneous purchasing decisions and promote additional sales.

Our colourful publishing familyReliable partner for the specialised trade
With almost 1,000 titles, VEMAG publishers offer a wide range of current book content, popular licensed brands and seasonal highlights for the whole family.
With attractive prices and comprehensive support at the point of sale, we are a reliable publishing partner for the specialised trade - also internationally.
Our nationwide team of representatives provides retailers with expert information on site. Thanks to our reliable logistics and good metadata maintenance, we guarantee continuous availability and maximum visibility - even online.

Our logistics divisionAdded value that makes the difference
With a full-service approach, VEMAG retains maximum control over the entire value chain. Our subsidiaries, MZ Medien Zentrum GmbH and VIP GmbH Vruchten Import and Processing, manage the logistics of more than 30 million books every year.
Our services include warehousing, order picking, display construction, returns management and packing, packaging, shipping, sea and air freight and quality control. In this way, we ensure that our products are always delivered on time, efficiently and in the best quality worldwide.

Burkart - promotional ranges and rackjobbingAn agile partner for retail and the publishing world
Our book wholesaler Burkart has been successful for over 25 years as a promotional supplier of inexpensive books. Burkart deals in remaining stock and special items from well-known publishers from all over Germany. Every year, more than 50,000 displays are produced and supplied to over 14,000 sales outlets nationwide - quickly, reliably and flexibly.
The permanent availability of more than 3 million books ensures that various book ranges, e.g. with children’s books, guidebooks, puzzles, paperback remakes and other formats, are also available at short notice. Burkart also offers rackjobbing. Over 1,000 shops with fixed shelf units for bestsellers are now regularly supported and visited by our sales force.

VEMAG Ventures - the company builderSystematic innovations in the book market
Our newest division, VEMAG Ventures, utilises the agile working methods of start-ups and combines these with the decades of knowledge of VEMAG publishing professionals.
With a 5-stage validation and operationalisation process, this incubator succeeds in identifying new niche potential and successfully bringing it to market in record time. VEMAG Ventures is VEMAG’s innovation unit, which not only knows how to follow trends, but also how to set them.

Strong figuresA little insight
30 millionbooks
We produce around 30 million books a year: advent calendars, colouring books, DIY guides, first-reader books, fan books, cookery books, creative books, puzzle books, riddle books, sound books, game blocks, sticker books, water magic books...
38countries
Our books are published in 38 countries around the world: Austria, Belgium, Bulgaria, Denmark, Estonia, France, Germany, Greece, Great Britain, Italy, Latvia, Poland, Romania, USA, Serbia, Spain, Sweden, Switzerland ...
>12 million€ licence sales*
Our strong partner brands and heroes: Barbie, Bibi and Tina, Bluey, Bobo Siebenschläfer, Cocomelon, Die Maus, Dschungelbuch, Feuerwehrmann Sam, Frozen, Schülerhilfe, Peppa Pig, Paw Patrol, Winnie the Pooh, Yakari...
*Sales with licensed products in 2023
200employees*
Our in-house team covers almost all relevant supply chain processes: foreign editing, accounting, business development, controlling, purchasing, production, HR, IT, graphics, logistics, editing, sales...
*approx. 200 as at September 2024
VEMAG InsideNews from VEMAG

09.05.2025 | Business, PartnerWith courage and passion

20.03.2025 | BusinessChildren's book fair in Bologna
