The future
is successful.
Because performance
matters.
The future
is successful.
Because performance
matters.

Who we areEx­perts for im­pulse buy­ing books in the mass mar­ket

Our mission: Books with curated content for education and entertainment must be accessible to everyone.

Our offer: With seasonal publishing programmes and customised commissioned productions, we have stood for high-quality print products that everyone can afford for over 40 years.

Our service: From product development and production to just-in-time transport to distribution centres and customer warehouses, we cover every part of the supply chain.

Our success: We are Europe’s most important publishing group for impulse buying books.

Struc­ture of our group of com­pa­niesClick on a logo and find out more about the re­spec­tive di­vi­sion

Logo VEMAG Publishing

Schwa­ger-Stein­lein

Core business in the very best sense - our publishing house with the largest circulation is an expert in children’s books from infancy to primary school age: cardboard books for babies and toddlers, play and picture books, exciting read-aloud stories, colouring and sticker books, learning and pre-school exercise books, stories for reading, non-fiction books ...

Nau­mann & Gö­bel Pub­lish­ers

The publishing house that started it all: Naumann & Göbel Verlagsgesellschaft, named after its founders, specialises in contemporary and popular guidebooks and activity books for adults with an attractive price-performance ratio. NGV books have been found in almost every household for decades. The topics are broad and always up-to-date: cookery books, puzzle blocks, DIY instructions, creative activities, fitness stands, street atlases ...

Three Wish­es

Very British, indeed: our children’s book start-up Three Wishes, founded in 2024, is based in Sheffield. The young publishing house has ambitious plans: the first programme will be published in 2025 and contain around 40 titles. It is aimed at English-speaking customers in the USA, Canada and the UK as well as international co-print partners.

Smart Cook­ing He­roes

Are you looking for an experienced content partner for sure-fire recipes? We create cookery books for you, deliver intelligently prepared cooking content or build up your cooking community. Benefit from our expertise and our centrepiece: our extensive recipe database featuring over 30,000 recipes. All recipe ingredients are normalised and linked to the Federal Food Code. The recipes can be conveniently exported for various channels using the common XML exchange format.

Logo VEMAG Logistics

VIP Lo­gis­tics

The logistics service provider VIP has enriched our Group since 2022. As a broker of logistics services, VIP manages the import, storage and transport for our publishing houses as well as for customers outside the Group. This key expertise, which is rare in the publishing world, offers an important market advantage in terms of 360-degree service for our international branch customers.

Our lo­gis­tics cen­tre

VEMAG has its own distribution centre with 10,000 pallet spaces in Bergheim near Cologne. The storage and packaging of several million books per year is controlled from here. Customer requirements take centre stage: product ranges are assembled and priced on request, displays are set up and stocked.

Logo VEMAG Wholesale

Burkart GmbH

Our book wholesaler Burkart has been successful for over 25 years as a promotional supplier of inexpensive books. Burkart deals in remaining stock and special items from well-known publishers from all over Germany. Every year, more than 50,000 displays are produced and supplied to over 14,000 sales outlets nationwide - quickly, reliably and flexibly. The permanent availability of more than 3 million books ensures that various book ranges, e.g. with children’s books, guidebooks, puzzles, paperback remakes and other formats, are also available at short notice. Burkart also offers rackjobbing. Over 1,000 shops with fixed shelf units for bestsellers are now regularly supported and visited by our sales force.

Logo VEMAG Ventures

Good Life Books

With its two successful imprints pen2nature and naturalis, the former start-up Good Life Books has now become one of the top German addresses for resource-saving books in which you can doodle, draw and write. All of the publisher’s titles are printed on 100% pure white recycled paper; the young team also supports reforestation projects.

Schätz mal!

Crazy, entertaining, captivating:

Our publishing house Schätz mal Verlag (SMV) has invented a quiz format in which knowing nothing doesn’t matter! The colourful puzzle blocks on many topics have been taking the hearts of quizzers by storm since 2023 - and the bestseller lists in the book trade.

Del­phin

Bringing innovation to the puzzle market - that is the mission of delphin-Verlag, which will publish its first programme in spring 2025. Themed puzzle formats with a stylish look form the basis of the new premium puzzle book publisher from Cologne.

We Mind Pub­lish­ing

WMP is one of our youngest start-ups and specialises in the passionate publishing of artfully illustrated collector’s books. The first book will be published in autumn 2024 - a 400-page, large-format, magnificent volume: The Book - The Ultimate Guide to Rebuilding a Civilisation.

Pan­cake

Games for every taste! Just like pancakes come in endless varieties, so does our game selection. From young to old, whether you're a casual party gamer or a dedicated strategy enthusiast, you'll discover the ideal game that matches your style within our product portfolio.

VEMAG Ven­tures

A special feature within the publishing industry: our incubator VEMAG Ventures has developed a validation and operationalisation process that enables the company builder to bring new publishing start-ups to market quickly and successfully in a structured manner.

What sets us apartWhat we are par­tic­u­lar­ly good at

Pro­mo­tion­al busi­nessOur core ex­per­tise: cus­tomised book ranges

We offer our retail partners a real competitive advantage because we develop customised products. With special features and attractive prices, these are perfectly tailored to the customers of the chain stores. Thanks to our high service orientation and targeted processes, we are able to realise campaigns in many languages simultaneously and deliver just-in-time to 38 countries.

Our needs-orientated impulse buy books generate additional earnings potential for retailers. They are a regular part of seasonal non-food promotions in the retail trade. They trigger spontaneous purchasing decisions and promote additional sales.

Cover of a sticker book in Serbian

Our colour­ful pub­lish­ing fam­i­lyRe­li­able part­ner for the spe­cialised trade

With almost 1,000 titles, VEMAG publishers offer a wide range of current book content, popular licensed brands and seasonal highlights for the whole family.

With attractive prices and comprehensive support at the point of sale, we are a reliable publishing partner for the specialised trade - also internationally.

Our nationwide team of representatives provides retailers with expert information on site. Thanks to our reliable logistics and good metadata maintenance, we guarantee continuous availability and maximum visibility - even online.

picture of a shelf with children#s books

Our lo­gis­tics di­vi­sionAdded val­ue that makes the dif­fer­ence

With a full-service approach, VEMAG retains maximum control over the entire value chain. Our subsidiaries, MZ Medien Zentrum GmbH and VIP GmbH Vruchten Import and Processing, manage the logistics of more than 30 million books every year.

Our services include warehousing, order picking, display construction, returns management and packing, packaging, shipping, sea and air freight and quality control. In this way, we ensure that our products are always delivered on time, efficiently and in the best quality worldwide.

A warehouse with high-bay storage and forklift

Burkart - pro­mo­tion­al ranges and rack­job­bingAn ag­ile part­ner for re­tail and the pub­lish­ing world

Our book wholesaler Burkart has been successful for over 25 years as a promotional supplier of inexpensive books. Burkart deals in remaining stock and special items from well-known publishers from all over Germany. Every year, more than 50,000 displays are produced and supplied to over 14,000 sales outlets nationwide - quickly, reliably and flexibly.

The permanent availability of more than 3 million books ensures that various book ranges, e.g. with children’s books, guidebooks, puzzles, paperback remakes and other formats, are also available at short notice. Burkart also offers rackjobbing. Over 1,000 shops with fixed shelf units for bestsellers are now regularly supported and visited by our sales force.

A sales display with children's books is put together

VEMAG Ven­tures - the com­pa­ny builderSys­tem­at­ic in­no­va­tions in the book mar­ket

Our newest division, VEMAG Ventures, utilises the agile working methods of start-ups and combines these with the decades of knowledge of VEMAG publishing professionals.

With a 5-stage validation and operationalisation process, this incubator succeeds in identifying new niche potential and successfully bringing it to market in record time. VEMAG Ventures is VEMAG’s innovation unit, which not only knows how to follow trends, but also how to set them.

A book inside with Pantone colours

Strong fig­uresA lit­tle in­sight

30 mil­lionbooks

We produce around 30 million books a year: advent calendars, colouring books, DIY guides, first-reader books, fan books, cookery books, creative books, puzzle books, riddle books, sound books, game blocks, sticker books, water magic books...

38coun­tries

Our books are published in 38 countries around the world: Austria, Belgium, Bulgaria, Denmark, Estonia, France, Germany, Greece, Great Britain, Italy, Latvia, Poland, Romania, USA, Serbia, Spain, Sweden, Switzerland ...

>12 mil­lion€ li­cence sales*

Our strong partner brands and heroes: Barbie, Bibi and Tina, Bluey, Bobo Siebenschläfer, Cocomelon, Die Maus, Dschungelbuch, Feuerwehrmann Sam, Frozen, Schülerhilfe, Peppa Pig, Paw Patrol, Winnie the Pooh, Yakari...

*Sales with licensed products in 2023

200em­ploy­ees*

Our in-house team covers almost all relevant supply chain processes: foreign editing, accounting, business development, controlling, purchasing, production, HR, IT, graphics, logistics, editing, sales...

*approx. 200 as at September 2024

VEMAG In­sideNews from VEMAG

09.05.2025 | Business, PartnerWith courage and pas­sion

A single book. Lavishly furnished like no other, illustrated in a spectacular mix of Hieronymus Bosch and steampunk styles. Its price: 120 EUR. Will it work? Spoiler: It did - and how! The venture...

20.03.2025 | BusinessChil­dren's book fair in Bologna

From Leipzig we're heading straight to Bologna, where the international children's book fair will be taking place from 31 March to 3 April. We'll be there too! You'll find us at stand PAV 26 / B60....
Logo Three Wishes

11.03.2025 | Business, PartnerTHE BOOK­SELLER ar­ti­cle

The British book trade magazine THE BOOKSELLER has reported on Three Wishes. The newly founded British children's book publisher is a joint venture between VEMAG and Paul Gregory, who is also...

Feel free to con­tact us

Do you have any questions about our company or would you like to find out more? We are also happy to advise you on licences for selected titles or press enquiries. Feel free to contact us by using the contact form or get in touch by email or phone!

Stylized symbols of the city of Cologne

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