We inspire millions of children
 Every day. Across Europe.

Colourful, exciting, high-quality

Schwager & Steinlein offer a wide range of colourful children’s books for girls and boys from infancy to primary school age. They include board books for little hands, puzzle and picture books, exciting stories for reading aloud, colouring and sticker books, educational books for nursery, starting-to-read books and non-fiction books.

All are of the highest quality and attractively designed, meeting children’s needs for both knowledge and entertainment – perfect childhood companions, whatever the stage of a child’s development. Supported by major international licence partners and more than 50 strong brands, our books prepare boys and girls for the future.

Printed, digital – and always popular

The characters featured in our children’s books range from Peppa Pig to Hansel and Gretel to Paw Patrol. Our programme combines the tradition of one of the oldest children’s book publishers (founded in 1909 in Franconia) with the multimedia world of the 21st century: many of our titles are also available as e-books.

These can be read today as they used to be read – under the covers, on the back seat of the car, in the children’s bedroom, alone, in pairs, with mum, dad, grandmother, grandfather… wherever and whenever you want.

The books use words and pictures based on the latest educational research and contemporary speech, and are created by a highly professional publishing team working in collaboration with authors and illustrators.


We want to provide children with access to knowledge, stimulation and education, and we are breaking new ground in doing so. In autumn 2017 we launched HappyDadoo.com. This portal offers an array of ideas for games, craft instructions and activity materials for children aged six months to ten years. The content can be downloaded for free.

We are committed to these values

Our books are fun and they arouse curiosity. They are committed to the values of responsibility, community, mutual appreciation and respect. Through our books we are determined to bring children into contact with education and entertainment at as early a stage as possible and thus promote life-long learning, equal opportunities and cultural participation.

All over the world

Our books are available in over 38 countries worldwide, in bookshops as well as discount stores. Through large quantities and weekly promotions, supported by the sales concept of international trading groups, we are able to offer top-quality products at fair prices. 

Dominik Acquistapace
Sales Manager for Book Shops in D/A/CH
Emil-Hoffmann-Str. 1
50996 Köln

Your point of contact for book shops and mail order in Germany, Austria, Switzerland

Jan Scherberich
Sales Manager for Large Retailers / Food retailers
Emil-Hoffmann-Str. 1
50996 Köln

Your point of contact for large retailers, specialist retailers, food retailers

Heike Rahm
Publisher at large Schwager & Steinlein
Emil-Hoffmann-Str. 1
50996 Köln
Your point of contact for Schwager & Steinlein
Visit the Schwager-&-Steinlein Website

From our current programme

Cover des Buches „Der perfekte Haushalt“
Cover des Buches „Mama, erzähl aus deinem Leben“
Cover des Buches „Opa, erzähl aus deinem Leben“
Cover des Buches „10-Minuten-Yoga gegen Alltagswehwehchen“
Cover des Buches „Yoga für Kinder“
Cover des Buches „Diagnose Katzenallergie“
Cover des Buches „Kleine Schatzkiste für die beste Freundin der Welt“
Cover des Buches „Dutch Oven - Deftiges aus dem Dopf“
Cover des Buches „Vegan backen“
Cover des Buches „Süße & herzhafte Rezepte mit Hafer“
Cover des Buches „Dinosaurier“
Cover des Buches „Adventskalender der Landkartenrätsel“
Cover des Buches „Mein Hund ist voll bekloppt“
Cover des Buches „Rezeptkalender 2023“
Cover des Buches „Ausmalkalender 2023“
Cover des Buches „Katzenkalender 2023“
Cover des Buches „Weihnachtsbasteln“
Cover des Buches „Weihnachtsdeko Natur“
Cover des Buches „Das große Weihnachts-Nähbuch“
Cover des Buches „Die große SINGER Nähschule für Kinder“
Cover des Buches „Schöne Geschenke nähen“
Cover des Buches „Nähen - First Steps“
Cover des Buches „Nähen für Babys und Kleinkinder.“
Cover des Buches „Lieblingsstücke aus Jersey“
Cover des Buches „Tolle Taschen nähen“
Cover des Buches „Neues nähen aus alten Sachen“
Cover des Buches „Weihnachtsbacken zuckerfrei“
Cover des Buches „365 Backrezepte“
Cover des Buches „Einmachen macht glücklich“
Cover des Buches „Backen ist doch kinderleicht“
Cover des Buches „Das ultimative Männer-Kochbuch“
Cover des Buches „Neuer Straßenatlas Deutschland/Europa 2023/2024“
Cover des Buches „Das megagroße Rätselbuch - Band 25“
Cover des Buches „24 Adventsrätsel“
Cover des Buches „24 Gründe, warum ich dich mag.“
Cover des Buches „24 Adventswünsche für dich“
Cover des Buches „A Plätzchen a day keeps the Weihnachtsstress away“
Cover des Buches „I feel betta with Lametta“
Cover des Buches „24 Dinge, die du im Advent machen kannst“
Cover des Buches „24 kleine Entspannungspausen für die Adventszeit“
Cover des Buches „Jeden Tag ein Schutzengel für dich“
Cover des Buches „Die Maus - Rätseln, Stickern, Basteln“
Cover des Buches „Experimente-Buch“
Cover des Buches „Erde und Weltall“
Cover des Buches „Kinderatlas Tiere“
Cover des Buches „Kinderatlas - Die Welt“
Cover des Buches „Mein Soundbuch Tierkinder“
Cover des Buches „Mein Soundbuch Bauernhof“
Cover des Buches „Mein Soundbuch Wilde Tiere“
Cover des Buches „CoComelon Puzzlebuch“
Cover des Buches „CoComelon - Stickern, Malen, Gestalten“
Cover des Buches „Bibi & Tina - Mein Überraschungs-Rätselbuch“
Cover des Buches „Bibi & Tina - Stickern, Malen, Gestalten.“
Cover des Buches „Lesen lernen mit der PAW Patrol“
Cover des Buches „PAW Patrol Briefe-Geschichtenbuch“
Cover des Buches „Lernen mit der PAW Patrol: Erstes Zeichnen“
Cover des Buches „Lernen mit der PAW Patrol: Von Punkt zu Punkt“
Cover des Buches „Bibi & Tina - Ich bin jetzt ein Schulkind“
Cover des Buches „PAW Patrol - Ich bin jetzt ein Schulkind“
Cover des Buches „Peppa Pig - Bastelspaß Weihnachten“