Since 2023, the company has been working on the gradual introduction of AI tools in everyday working life. The aim is to use AI as a supporting tool that complements and strengthens the expertise and creativity of our specialists.

A cross-departmental AI team develops strategies for the integration of AI technologies in the company. Working closely with the departments, the team carefully evaluates various possible applications and carries out initial pilot projects. We attach great importance to the responsible and ethical use of AI, which is in line with our corporate values.

One successful test project was the creation of a colouring book for children using AI to create a uniform figure style. The editorial team was able to work out the right style themselves with the help of an AI tool and create the appropriate designs. Another test project involves supporting the marketing department in its day-to-day work. The aim here is to streamline processes by integrating AI-supported keywording and optimising advertising copy.

The journey into the world of AI requires continuous learning and development processes. That’s why the AI team takes the time to build up the necessary expertise and train our employees in this area.