So we are developing books whose themes and value for money will appeal to as broad a range of buyers as possible. We would like VEMAG products to be everywhere in our daily lives – in children’s bedrooms, in the kitchen and in the living room; whether as books, on e-readers or on tablets; whether in German or in one of the other 29 languages in which our books are published.
Books and related products from VEMAG are highly popular: they can be found and bought anywhere. Our team comprises a wide variety of people with considerable marketing skills and people with a passion for creativity: this ensures top-flight performance. Voluntary compliance with high social standards such as FSC and BSCI comes naturally to us. These provide the best conditions for healthy growth. We are happy to meet digital transformation head on. After all, for us the future has already begun: the majority of our new publications were already appearing as e-books or apps in 2011. Moreover, VEMAG’s offshoot Apollo Media offers concepts for customized content to retail customers and portals.
The fact that today we are supplying almost all the distribution channels relevant to books, and consistently using digital markets, would probably have surprised everyone at the time our publishing group was founded in 1983. Our expansion strategy is characterized by the constant growth of our publishing programmes, closely oriented to consumer needs. We never stop innovating.
The pillars of our publishing group are NGV, Komet and Schwager & Steinlein. Each offers an impressive range of mass-market titles and an outstanding price–performance ratio. Another exciting facet of our broad spectrum is Fackelträger. Thanks to our excellent contacts on the culinary scene, our award-winning, exclusive cookbooks, textbooks and high-quality illustrated books have been a considerable success.
Today we are a valued partner for licensers, authors and vendors. The international agencies of TV and movie stars are glad to turn to us as a publishing partner. They appreciate our programme policy that pinpoints target groups, our technical and commercial reliability, and our sales force. More and more top chefs are choosing us as their publisher. Our high level of competence in the field of cookbooks has recently reached new heights in our cooperation with chefkoch.de.
Handicrafts, still just a tender shoot a few years ago, has become a new focus for our programmes. Young, creative editors under the supervision of experienced publishing figures, and in collaboration with creative consumers worldwide, are identifying the latest trends and capturing them successfully in our current publications.